Demi Lovato has been enlisted by the water brand Core to front its new “Finding Balance” ad campaign, promoting the “perfectly pH balanced water” Core Hydration.
The Grammy nominated singer stars in a series of cheeky commercials aimed at highlighting that she finds the right balance in her life with Core Hydration. The spots, tackling topics like beauty, dating, apologizing, socializing, staying in shape and more, feature two different versions of Demi balancing each other out. On thing is sure, Lovato is “sorry not sorry” for trying to have it all.
The campaign also includes digital, retail media and out-of-home ads.
Lovato is one of the brand’s initial investors, after discovering Core in 2015. She is not the only celebrity that invested in the leading premium water; Adam Levine, Diplo, Ellie Goulding, Katy Perry and Karlie Kloss are among the investors, too.