Chemist Warehouse urges you, in its latest ad, to stop paying too much for big brand haircare products and go to Chemist Warehouse instead, where you can find the same products at lower prices.
The 30-second spot opens with a woman in a hair saloon being complimented by her hairstylist. He also shows her the Redken haircare range, telling her it’s “just $29.99.” “No, at Chemist Warehouse it’s not,” the woman answers, making him turn around and leave, upset that he didn’t convince her to buy those products. The voiceover highlights that, at Chemist Warehouse, you can buy the Redkin High Rise Volume lifting shampoo and conditioner and Joico K-Pak Deep-Penetrating Reconstructor or Color Therapy Styling Oil for $18.99 each instead of $28.95.
“For the biggest range of big brand haircare products, shop at Chemist Warehouse,” the voiceover says at the end of the spot, which sees the woman meeting her hairstylist in a Chemist Warehouse store, holding a bunch of haircare products and leaving embarassed.
The offer is valid from 6th of April through 19th of April.