Boohoo showcases its party season collection in a new holiday campaign, titled “No More Parties,” and has brought in for the purpose fashion influencer Hennessy Carolina and child Instagram celebrity Taylen Biggs.
The two co-star in a 70-second commercial as VIPs at a Boohoo party held in a lavish nightclub in Los Angeles. The spot is created from Hennessy’s perspective and narrated by her. After initially getting to the wrong place because her little friend sent her all the way to the Valley, she arrives at the party looking good in her fur coat, which might have been yellow or red – she doesn’t remember well. But one thing she does remember: all the girls at the party were stunned by her entrance. She also says Taylen was there, “looking like a diva,” and, as the subsequent shots illustrate, they danced and had fun. The 5-year-old girl, who’s wearing a silver sequin dress and a fur coat, as well, looks like a mini-me besides Hennessy.
The advert features many other young women rocking pieces from the holiday collection, from sequined dresses and glittery separates to jewel-tone blazers and strappy heels. The collection, including sizes from 6 to 24 (UK), is now available for purchase at prices under £70.
Hennessy Carolina (22), the younger sister of rapper Cardi B, who was announced earlier this month, on November 8, as the new face of Boohoo’s holiday collection, said of her partnership with the international online fashion retailer that she loves that she could partner “with a brand that represents forward fashion, that stays on trend, and that’s super affordable”. “Working with boohoo was amazing! I’m looking forward to seeing how the campaign comes out.” she said in a statement.