Big W invites you to “Bring the Magic” in its Christmas 2018 commercial.
The Australian chain of discount stores owned by Woolworths Limited has released the ad for the festive season, illustrating the excitement through the image of a girl who can’t wait for Christmas to come starting from the 1st of December. Every morning, the kid jumps out of her bed at 6AM and rushes down the stairs to see the Christmas tree and the gifts Santa brought to her.
“It’s Christmas!” she shouts with joy from the top of her lungs on Christmas morning, watching the nice tree decorated in their living room and the pile of gift boxes under it. “For a Christmas they just can’t wait for. Bring The Magic,” the voiceover says at the end of the 30-second spot.
Big W encourages people to shop in its stores for Christmas trees, tree decorations, Christmas lights, treats and hampers, dining and entertaining-related items, as well as outdoor Christmas decorations. Moreover, the chain also provides gift guides to make picking the perfect gift – for kids of all ages, men and women – easier. From beauty gifts, to tech gifts to pet gifts, you will find ideas for any budget.