AT&T has launched a new ad campaign, called “It’s All Anyone Wants”, to promote AT&T Fiber internet service, which offers an ultra-fast connection to homes, apartments and small business locations.
One of the 15-second spots, titled “Haunted”, features a man and a real estate agent in an apartment for rent which is haunted by ghosts. Moving hands are seen on the other side of a wall, the ghost of a little girl riding a bike is also seen crossing the room, but this doesn’t seem to make the guy change his mind, knowing that the entire building has AT&T Fiber. “I’ll take it!” he says, making the realtor, who’s trembling in fear, shout “Great!” and hand him the contract to sign it off.
The commercial ends with the voiceover saying the tagline “AT&T Fiber – It’s all anyone wants in an apartment.” Onscreen lines inform that AT&T is available in select areas and that it may not be available in your area.
AT&T offers 100% fiber network to homes, apartments and small businesses across parts of 67 markets at the moment and it has plans to expand the availability of ultra-fast internet speeds in parts of 15 more areas, at least 82 metros in total.
The company mentions, on its website, that “Ultra-fast internet speeds let you instantly access the latest online movies, music, games and more” and that “It can also improve your experience when connecting to the cloud and videoconferencing, and gives you the speed you need to power all of your devices”.