Mayhem is the heavy snow that piles on your roof through the winter, causing your roof to sink in under the pressure, in the latest Allstate commercial.
“I’m snow. And just like you, the further into winter we go, the heavier I get. And while your pants struggle to support the heavier you, your roof struggles to support the heavier me,” Mayhem (played by actor Dean Winters) says as he portrays snow that causes the roof to sink in under pressure. “And your cut-rate insurance might not pay for this,” he also says, urging then viewers to get Allstate, “where you can save money and be better protected from Mayhem like me”.
The advertising character Mayhem, wearing a black suit, white dress shirt, and black necktie, has been created by Leo Burnett Worldwide and has been played by Dean Winters since the campaign was launched, in mid-June 2010. In February 2011, he rose to third as most-recognized insurance advertising character, behind the Geico gecko and Flo from Progressive Insurance. At the end of last year, he made a New Year’s resolution to help keep people and property safe, but he quickly broke it and returned to his old habit of causing chaos and damage.
This year, he portrayed a ring bearer who swallows the ring, a tin can tied to the bumper of a car used by some newly weds, who bump into a car because of the noise, the perfect Douglas fir, whose twine gets loose while transported and causes a car accident.