Weetabix TV Advert - Jack

Weetabix presents the new Weetabix Additions, made with delicious fruit pieces, in a new advert, inspired by the classic English fairy tale Jack and the Beanstalk.

The 30-second spot, created by advertising agency BBH London and titled “Jack”, features a giant entering the kitchen and saying “Fee-fi-fo-fum! I smell the blood of an Englishman!” before spotting Jack, who’s on the table, sitting on a bottle cap and using a spool as a table. The latter answers, looking up at his “host”, “Fee Fi Fo Fix.

I’ve just had my Weetabix”, which makes the giant change his attitude and invent an excuse to leave as soon as possible. “Make yourself at home. I just got to..” – says the giant, rushing towards the exit.

The advert ends with the voiceover asking “Have you had your Weetabix” and introducing the Weetabix Additions, with delicious fruit pieces.