Volvo highlights, in a new commercial, that Volvo XC90 is the most awarded luxury SUV of the century.

“Award-winning interface. Award-winning design. Award-winning engine.” – says the voiceover in the 30-second spot, featuring images taken from the latest advertising campaign for the XC90, of a family on the day of their daughter’s wedding, with the mother driving home after the wedding and each member of the family (her husband, her son, and his partner) collecting their thoughts on the day and the emotions it carries.

The ad showcases also the SUV’s large display with standard navigation system and the 19-speaker, cutting-edge Bowers & Wilkins sound system.

The Volvo XC90, boasting a refined and relaxing interior, with elements made from the finest materials, gives you the power to control information, entertainment, safety features or turn your car into a WiFi hotspot thanks to its Sensus technology, while delivering best-in-class fuel consumption with fuel-efficient gear ratios and optimized aerodynamics thanks to its Drive-E powertrains.

The Volvo XC90, which is just one of the five Volvo vehicles that have been named a 2017 Top Safety Pick or Top Safety Pick+, has a starting price of $45.750 MSRP. During the Midsommar Sales Event, ending June 30, you can save up to $1.500 off on the XC90.