Taco Bell marks the addition of the $1 Stacker to its dollar menu with a new commercial.
The 30-second spot, done by agency Deutsch, features a young couple entering a secret society where entry is a dollar and can enjoy a variety of Taco Bell $1 menu items, like the Mini Skillet Bowl, Spicy Tostada, Cheesy Beans & Rice Burrito, Cheesy Roll-Ups, and the all new Stacker.
“At Taco Bell, a dollar gives you access to more. Let the new $1 Stacker, with lavish layers of seasoned beef and melty cheese. But how can all these layers only cost $1? Something’s not stacking up. Is the $1 Stacker reserved for a secret society? Or just anyone with a dollar? The answer is Yes.” – the voiceover says.
The $1 Value Menu, featuring twenty different items from breakfast to late night, also includes Sausage Flatbread Quesadilla, Grilled Breakfast Burrito Sausafe, Hashbrown, Cinnabon Delights (2 pack), Beefy Fritos Burrito, Beefy Mini Quesadilla, Caramel Apple Empanada, and more.