Sonic Drive-In highlights, in a new commercial, that Wing Night in America is back – which means that guests can order buy one, get one free Boneless Wings every Thursday from 5 p.m. to close – and, in addition, that there are new flavors added to the Boneless Wings lineup.
The spot, titled “Hang Gliding”, features Sonic spokesmen T.J. Jagodowski and Peter Grosz, hang gliding above the city. “Sweet sesame, fire-roasted chipotle… Sonic’s got some ball doing new flavors.” – Grosz says. “Have we ever tried anything more daring?” – Jagodowski asks, holding some wings in his right hand. “Yeah, we are hang gliding right now.” – Grosz answers. At this point, Jagodowski can’t help but express his enthusiasm seeing the view. “Man, you can see everything from up here.” – he says, mentioning there are things you could never see on the ground and asking his mate to look at a “huge patch of grass”, a road, and ponds. The latter, not too impressed, replies that all those things can be seen on the ground, as well, which makes Jagodowski asks “Why are we up here, dude?”.
The spot ends with the voiceover saying that “Wing Night in America is back with flavors like sweet sesame and fire-roasted chipotle” and mentioning that the buy-one-get-one-free deal is available every Thursday from 5PM to close.
Sonic’s Boneless Wings, made with all-white meat chicken with a traditional crispy coating, are available in six sauces, each infused with a bold flavor: Garlic Parmesan, Honey BBQ, Asian Sweet Chili, Buffalo, Sweet Sesame, and Fire-Roasted Chipotle. “With the new Sweet Sesame Boneless Wings, guests can experience a sweet honey glaze with a savory balance of sesame seeds, soy and ginger. Fire-Roasted Chipotle Boneless Wings are perfect for anyone looking for a kick of smoky spice, made with jalapeños, tomatoes and fire-roasted chipotle.” – Scott Uehlein, vice president of product innovation and development for SONIC, said.