SafeAuto has launched a new ad campaign to inform people that they can save up to 25% on their car insurance in only three minutes.
One of the 30-second spots features the exchange of text messages between a mother (Nanci Burrows) and her teenage son, Gregory (Drew Hann), who’s not home yet for dinner. “Hey, Gregory. It’s Mom. When are you coming home?” – she asks, mentioning “there’s chili” and adding the hashtag #MOM. The boy texts her back to let her know that he’s “leaving in a sec” to go home, but, because of the autocorrect on his phone, he sends, multiple times (three, more precisely), the message “leaving in a sex”, which makes her mother “#DISAPPOINTED”.
“It only takes three autocorrects to disappoint your mother. But it only takes three minutes to save up to 25% with SafeAuto” – says the voiceover at the end of the spot. This is not the end of the conversation, though, for Greg, who decides to call his mother eventually. She asks him where he learned that word and all he can utter is “Sorry”.
The company’s latest campaign includes other six 15-second spots, highlighting, as well, that “it only takes three minutes to save up to 25% with SafeAuto”.