“At Petco, cost never has to be a barrier to better nutrition again.” – this is the message conveyed in the latest ad released by the leading pet specialty retailer.

“With our new everyday low pricing on the healthiest brands, it’s easier than ever to feed them right.” – the voiceover says in the 30-second spot, that begins with a small dog telling the day news, including one related to the price of his special nutritious dog food, which “reached an all-time low”. A young woman with her dog is also seen in a Petco store, talking to an employee. Among the showcased products there are the Natural Balance L.I.D. with high protein, available in several flavors, including lamb, beef, and turkey, and Whole Hearted Grain Free, which she buys for her furry friend.

The spot ends with the voiceover encouraging you to “stop by and talk to a nutrition specialist today”.