Papa John’s showcases its Double XL pizza in a new commercial, starring American auto racer Leah Pritchett.
“Ever since I was a young girl, I dreamed of racing against the pros, so I kept pushing to be better and never let my foot off the gas. That drive caught the attention of someone who strives for better just like me.” – says, in the 30-second spot, the 29-year-old 11000HP Top Fuel Drag Racer, currently driving an NHRA Top Fuel dragster for Don Schumacher Racing, referring to Papa John’s, that has become her primary sponsor.
The take-out and pizza delivery restaurant chain promotes its limited time offer of Double XL pizza, which is 30% larger than the regular large and features 10 big slices topped with oversized and traditional Italian sausage and huge deli style pepperoni, then another layer of traditional Italian sausage piled on sixteen inches of hand-tossed crust with mozzarella.
Papa John’s Double XL pizza, available from June 26 until July 23, costs $12.
The TV spot is accompanied by a new national pizza box featuring Leah Pritchett and her gold Papa John’s dragster alongside Papa John and his prized 1971 Camaro Z28.