The brand of cleaning and disinfecting products Lysol (distributed by Reckitt Benckiser) promotes its Disinfecting
Wipes and Disinfecting Spray in a new ad.
The 15-second spot, titled “Miss Suzie”, features a little girl who’s taken a cold from her best friend, with whom she played at school. “Every year, kids miss 22 million school days due to illness.” – says the voiceover while the girl’s mom is shown wiping her school lunch box with Lysol Disinfecting Wipes and disinfecting the kitchen table with Disinfecting Spray.
“Lysol kills 99% of cold and flu viruses.” – highlights the ad, which ends with the brand’s tagline, “What it takes to protect”.