The Australian gas producer, retailer and distributor Kleenheat has launched a series of new ads promoting its offer when you switch: 20% off your natural gas charges.
In the latest ones, a woman says that “if you switch to Kleenheat, you’ll get 20% off the natural gas charges” and a man standing next to her does all kind of weird things: he drags “black bars” so that she couldn’t be seen anymore, while adding that “once you switch, you might never want to switch again”. Fortunately, she can still be heard. In another spot, the man lowers the volume and the woman cannot be heard anymore. Fortunately, she finds a new to communicate: the sign language.
The spots ends with the company’s tagline, “Less talk more energy”.