Infiniti USA promotes its “Start Your Own Legacy” Winter Sales Event, offering exceptional deals on the brand’s full line up through 1/2/18, with a new commercial.
The protagonists are a man and his wife, both driving Infiniti vehicles, who made the long way their usual way. The two are seen meeting each other in a peaceful neighborhood and having a short conversation, each staying in their own car.
After saying hi, they ask each other where they are headed. When the man tells his wife he’s going home, she says that’s the longest possible way home, but it turns out that she’s doing the same thing by choosing the longest possible way to the store, where she’s headed.
The 30-second spot, dubbed “Long Way”, ends with the voiceover urging you to visit your Infiniti retailer for leases starting at $289/month during the Start You Own Legacy Winter Sales Event.