Chrysler showcases some of the safety features of the all-new Chrysler Pacifica in a new commercial, which highlights that this family minivan is now “the highest ranked minivan in initial quality” by J.D. Power.
The 30-second spot, titled “Chrysler Pacifica Before Safety”, features a young girl talking about her mom’s misadventures before driving Pacifica. “It looks like that mom has it going on.” – says the girl, sitting in the backseat of a Pacifica, while her mother, at the wheel, gets back on the lane thanks to the car’s Lane Departure Warning with Lane Keep Assist. “Truth be told, before Pacifica, she wasn’t always sitting pretty.” – adds the girl referring to an unpleasant street event occurred back in 2015. “Now, she has a sixth sense.” – she says, while on screen her mom is shown performing a rear park perfectly and without going over things, thanks to the Parksense Rear Park Assist system with stop. She also reminds the day, in 2014, when her brother found himself with the ice cream stuck on his face during a parking manoeuvre made by their mom, and concludes that thanks to Pacifica, she “can leave all that in the past”. Thanks to the Parallel Park Assist available on Pacifica, the mom can now leave the worries behind and enjoy parking.
The spot ends with the girl saying that some mistakes still haunt her mom and we get to see what kind of
mistakes: an eyebrow piercing and a tongue piercing.
The voiceover states that the Chrysler Pacifica is now “the highest ranked minivan in initial quality” by J.D.