The brand of natural skin care products Burt’s Bees is introducing, in a series of new ads, Burt’s Bees Beauty,
a new full line of natural cosmetics.
“There’s a lot of talk in the world of beauty about real and natural. But so many products we use to look our natural best are still mostly made with unnatural synthetic chemicals. So we’re taking a stand, introducing the Burt’s Bees Beauty. Made with real and natural ingredients. Products that make you feel your beautiful best because they have been made not in spite of it. Cause you are many different things, but the one thing you’re not is synthetic.” – the voiceover says in the 30-second spot titled “I Am Not Synthetic.” “You asked me to define myself. What should I say? I am complicated. I am complex. I am a boss. And beautiful. I am all these things and a million things more. The one thing I am not. I am not synthetic.” – the voiceover says in another spot, which features several women sporting bold makeup and doing various activities, artistic or sports-related.
The new line of cosmetics includes Goodness Glows Liquid Makeup, an all-natural foundation available in 12 shades,
which promises to give you “a beautiful glow, inside and out”, All-Natural Lipstick, available in 24 vibrant shades, long-lasting Eye Shadow Trio, Nourishing Eyeliner, Nourishing Mascara, and more.