Bonprix UK features, in a new advert, the latest styles for your transitional wardrobe, from jeans to dresses, tops to skirts, and perfect accessories to finish off your look.
“Discover your perfect style with the latest collection from Bonprix.” – the voiceover urges you at the beginning of the 30-second spot, mentioning there are sizes ranging from 6 to 32 and thousands of “fabulous styles to choose from” at “great value prices”. The ad also highlights that you get 25% off and free delivery on your first order when you open a Plus account. “We’ve got this season covered. Get the look.” – the voiceover adds, advising viewers to visit the brand’s website. Among the showcased products there are a floral jacket bomber, a floral chiffon dress, featuring a high turtleneck collar, and more.
The song used in the ad is a cover version of “The Look”, originally by the Swedish pop group Roxette, performed by Lioba.