Bob’s Discount Furniture marks the opening of six new stores in the Los Angeles market with a new ad campaign, which introduces an animated spokesman.
The spots inform viewers on the fact that “Bob’s Discount Furniture is coming to Los Angeles” and invites them to
“Dare to compare” the prices of various products available at Bob’s Discount and at its competitors, such as the JASON Queen Bedroom Set ($1199), Katie sofa ($399), the Power Bob Adjustable Bed with Bob-O-Pedic 9 Gel Queen Mattress ($999), the Playscape 2 Piece Sectional ($799), and more, highlighting that Bob’s Furniture prices are “simply unbeatable”.
In one of the ads, titled “It’s Hard to Stay Calm About these Prices!”, the retailer’s spokesman promotes the ASHTON living room, CALEB living room, GREYSON living room, and PIPER living room, all available in a Sofa & Loveseat combo at $799. “There’s nothing quite like taking a load off at the end of a hard day’s work.” – he says before showcasing all these combos.
The Manchester, Conn.-based company provides, through its 89 furniture stores, a wide variety of furnishings, from living room furniture, bedroom furniture, dining room furniture, to mattresses and home accents, at everyday low prices.
The retailer, that announced its entry in the LA market earlier this year, on October 18, will open the stores located in Huntington Beach, Baldwin Park, Long Beach, Valencia, West Hills, and LA-Mid-Town, on February 15, 2018.